InterContinental Hotels Group (IHG) recently licensed a Test & Learn Management system to enhance their business analytics platform. This product suite is going to be used for seven hotel brands, including Holiday Inn, InterContinental, and Crowne Plaza.
This solution, which is currently used for its hotel management, guest services and marketing programs, will enable users to identify statistically significant results and build models directly from these results to predict the impact of future decisions. Specifically, hotels can determine the impact of any marketing initiative, from television advertising to online media, and can also measure the incremental value of pricing changes and how the changes affect different guest segments.
The impact of this collaboration will be assessed using key performance metrics such as Revenue per Available Room (RevPAR), bookings, guest satisfaction, and ROI.
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InterContinental Hotels Group (IHG) is the world's largest hotel group by number of rooms. IHG owns, manages, leases or franchises, through various subsidiaries, more than 4,200 hotels and over 620,000 guest rooms in nearly 100 countries and territories around the world. The Group owns a portfolio of well recognized and respected hotel brands, and also manages the world's largest hotel loyalty program.
Indus Insights is a specialized consulting firm that assists organization in leveraging analytics to drive business performance. They use state-of-the-art mathematical and statistical techniques to unlock game-changing insights hidden in data; and then translate these insights into actionable strategies.
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