Australian retailer Myer to target customers using data analytics

Australian department store chain Myer is adopting leading-edge marketing techniques used in the US and UK to target customers. Data analytic tools will use customer information collected through its co-branded credit card, point-of-sale transactions and its loyalty program.

This capability will provide a better understanding of customer behavior and spending patterns. Myer plans to analyze these trends to launch campaigns targeted at specific geographic areas or consumer groups. These campaigns would be closely monitored and would provide the foundation of major targeted marketing drives leading up to Christmas. At the heart of the new marketing push is Myer's customer information warehouse, which was moved to the company from former parent Coles Group.

“If you want to be a customer-centric organization, you’ve got to… take a really big step forward on customer analytics and loyalty” said Myer Director Timothy Clark.

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Myer is Australia’s largest department store group and a leader in Australian retailing. With approximately 16,000 team members across Australia, Myer offers an unrivaled choice in the latest national, international and exclusive to Myer brands. It operates 65 stores across Australia with a turnover in excess of $3 billion annually.

Indus Insights is a specialized consulting firm that assists organization in leveraging analytics to drive business performance. They use state-of-the-art mathematical and statistical techniques to unlock game-changing insights hidden in data; and then translate these insights into actionable strategies.

EMPI B-School launches first PG program in Business Analytics and Research

Trained, competent professionals in analytics, research, and management are very much in demand. To meet this demand, the Vittal Center for Management developed a Post Graduate Program in Business Analytics and Research (PGP-BAR).

The PGPBAR+MBA program will be held under the chairmanship of N. Vittal (enabler of IT and Telecom revolution in India). Leading organizations have joined hands to support the program and will be recruiting students for summer internships and final placements.

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EMPI Business School was founded in 1995 and is well respected in India. It was recently (2009) ranked amongst the top 25 b-schools in India.

Indus Insights is a specialized consulting firm that assists organization in leveraging analytics to drive business performance. They use state-of-the-art mathematical and statistical techniques to unlock game-changing insights hidden in data; and then translate these insights into actionable strategies.

Advanced Analytics meets Shakespeare

In recent years, the Royal Shakespeare Company (RSC) – one of UK’s most respected theatrical companies – has adopted some of the best practices around audience analytics, segmentation and targeted marketing. In order to maintain its worldwide reach, RSC is looking to expand its audience base, while retaining its core, loyal patrons.

Theatre companies, like any other business, rely on customer loyalty to achieve long-term success. They have similar need to boost customer loyalty, acquire new customers, retain existing customers, sell more to all customers and establish a premium for their brand just like any other high-performance business.

The company used the analytics software, KXEN, to segment audiences and target marketing programs through the creation of an audience database. The software allowed the company to examine specific audience segments and identify patterns of attendance behavior. The result is a 50% rise in ticket sales at its Stratford-upon-Avon theatres, a 70% rise in regular attendances to shows and earlier sell-outs in London.

According to Mary Butlin, head of market planning at RSC, “the campaign planning [was] more fact based, and it was easier to predict likely response even in London, which is notoriously difficult”. RSC has successfully deployed marketing analytics to segment their database to identify and engage different ticketing behavior. This will help RSC secure its financial future and status as a theatrical force in the 21st century.

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Royal Shakespeare Company (RSC) is one of UK’s most respected and celebrated theatrical companies. As a company dedicated to keeping alive the spirit of William Shakespeare, while also staging classics and modern works, the RSC operates on an impressive scale. Over the past decade, it has staged 171 new productions, delivered 19,000 performances, sold 11 million tickets, and traveled from its home in Stratford-upon-Avon (Shakespeare’s birthplace) to 150 towns and cities around the world.

Indus Insights is a specialized consulting firm that assists organization in leveraging analytics to drive business performance. They use state-of-the-art mathematical and statistical techniques to unlock game-changing insights hidden in data; and then translate these insights into actionable strategies.