US Wine Distributor to analyze customer spend

Republic National Distributing Company (RNDC) is implementing a new online reporting tool to track and measure consumer purchase behavior. Through deployment of this solution, RNDC will be able to use analytics to predict customer behavior and look at real time marketplace trends, price points, and opportunities for spirits, wine, and beer sales.

Data will be collected from point of sale systems for 14 markets in the US. This information will be used to provide insight into consumer spend, consumption preferences including purchases by brand names, competitor pricing and distribution benchmarking. RNDC plans to use the analytical tool to evaluate: how the economy is affecting traffic and sales volume; whether there are shifts in consumer spending; the average dollar amount guests are spending on drinks; preference on how beer is consumed (draft or bottled), etc. This information will then be used to plan consumer promotions, and market new products based on consumer preferences.

The information we now show our customers (restaurants, bars, etc) is real, fact based, and applicable to their unique market, said RNDC Assistant Corporate VP Wine, Ken Rosenberg.

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RNDC is the second largest distributor of premium wine and spirits in the U.S. It employs more than 6,000 individuals nationwide.

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